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Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.

Meta tags are one or more significant words we call "keywords" that are separated by commas into phrases and placed in your Web site code. Search engines use meta tags to index sites so that people can find what they are looking for.  Make meta tags specific to the page you are working on. If you choose "bike shoes," you'll be competing with a lot of Web sites that offer bike shoes of all kinds. If you write "clip-on high-performance cycling shoes" people who search for all or part of that phrase are more likely to find your site in a search engine. If you feature a branded product, use that name in the meta tags as well.

The page title should include ONLY your main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank. The title is the most important piece of information search engines use to index Web pages. Include the title of your page and 3-5 important keywords.

Use anchor text for your links where at all possible. Google shouldn't have to work out what your web page is about: tell them. Hyperlink your keyword to your website, but don't use the same form of keyword from every webpage linking to yours. Mix them about so as to keep the links fresh.

And lastly: keep adding more pages to your site on a regular basis, even daily. You have more chance of a high listing from one website of 60 pages that from two of 30 pages each. Refresh your content frequently by adding new pages, but don't ignore your older pages: rdevise these now and again with new vocabulary. Google detests stagnation.

Always remember this general rule when building your site: "Search engines do not like to be fooled". Do not try to manipulate your listings through sneaky methods. Provide useful, relevant content, and you will never have to worry about search engine guideline violations.